Social Media: Follow vs. Friend

So you decided to make your profile public instead of creating a business page. You’re not violating any policy because you are still representing yourself as a person and not as a business, organization or entity. Facebook only allows for up to 5,000 friends however anyone can have an unlimited amount of Followers. What’s the difference? Your followers will only have access to view your public updates whereas your friends can see everything you send to friends only or public. The benefit of turning on your Follow button is never reaching a limit for connections while still being accessible to your friends. Facebook privacy settings allow for a number of specifications determining who can send you a friend request all the way to who will be allowed to find you on Facebook.

Here are some questions to ask yourself if you can’t decide whether to turn on the Follow button:

  • Do you expect to have more than 5,000 friend requests?
  • Are you a public figure?
  • Do you represent yourself on Facebook?
  • Do you have an overload of unanswered friend requests?
  • Do you want unlimited connections?

If you answered yes to any of these, then you are a perfect candidate for the Follow button. Keep in mind, the Follow button may be turned on for profiles representing people only. If you would like to connect with Facebook users as your brand or business, you must create a Facebook business page per Facebook policy. Facebook pages are also great for anyone who wishes to keep business completely separated from personal profiles. In other words, you can have John Doe, Public Figure Facebook Page and keep the John Doe Facebook profile only for friends without publishing public posts or allowing random Follows. Clear as mud? Give us a call to talk about your business goals and we’ll help you determine the best strategy to meet your needs.

Any internet marketing expert should know this.