Klondike® Bar Becomes A National Favorite

 

  • Until the 1970s, the Klondike® bar was sold only in Pennsylvania and Ohio. In 1978, distribution expanded into Florida, followed by New York and New England. In 1982, a nationwide advertising and publicity campaign was launched with the tag, “What would you do for a Klondike bar?” Soon Klondike®bars were available in the majority of U.S. supermarkets.

    In 1993, Unilever acquired the Isaly Klondike Company and the Klondike® brand became part of Good Humor-Breyers™. This acquisition put Americans of every age within reach of the most comprehensive line of chilly treats in dessert history.

 

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